Law firms, it’s time to build better chatbots to improve their effectiveness as well as client satisfaction. Here are some easy tips to help.
Take marketing seriously It’s an irony of life that we think the work others do is simple while our own work requires careful thought and judgment. Lawyers deal with this all the time when clients try to commoditize what they do (e.g., it’s just a form). Yet, lawyers tend to do exactly the same thing to marketers.