I think the first time I heard the term “virtual law practice” was about ten years ago. I had just launched my own law firm in Spring 2006 and was poring over a number of books and blogs about how to best organize my office and be more efficient.
I bet you know what your AVVO rating is. And, you probably know your Yelp star rating. But, do you know what you Net Promoter Score (NPS) is? Even if you’re not familiar with the term, I’m pretty sure you’ve been asked to rate someone using the system.
The hullabaloo of modern life: it’s inescapable. Devices beep, buzz, chirp and ring. Just this morning you may have overheard or said yourself: “My inbox is flooded,” “Have you checked your twitter feed?,” “Did you see what she posted on Facebook?,” “Oh those pictures you posted on Instagram are adorable!,” “Have you tried out that bot on Messenger?” And you …
If you’ve been keeping up with the news lately, reading blogs or the occasional legal industry related tweets on twitter, you’ve heard the deafening cries and dizzying excitement about artificial intelligence, machine learning and chatbots. But, what are chatbots?
Everyone has a different family holiday movie ritual. Maybe your cup of tea is It’s a Wonderful Life or Miracle on 34th Street or Love Actually. In my house it’s Scrooged.
Take marketing seriously It’s an irony of life that we think the work others do is simple while our own work requires careful thought and judgment. Lawyers deal with this all the time when clients try to commoditize what they do (e.g., it’s just a form). Yet, lawyers tend to do exactly the same thing to marketers.
Recently when thumbing through Facebook, I came across an ad for a coffee mug (clearly and efficiently targeted at me as a lawyer using my social data) with the phrase, “Don’t confuse your Google search with my law degree.” Very clever I thought as I clicked on it to find out how much it would cost to buy the mug …
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